Instagram is testing a new feature called “Blend Feed” for sharing private content with friends. This feature essentially creates a combined Reels channel based on videos shared between friends. Imagine this as a mixtape of your favorite videos that you and your friend can groove to together.

In a world where friends are posting more on their stories and sending more private messages than ever before, Instagram seeks to make private content sharing even easier. The platform is experimenting with various features such as mailbox notes that highlight chat suggestions from your contacts, channels for one-to-many messaging customized for celebrities and influencers, and collections for collaborative interaction within selected posts.

Additionally, Instagram has recently added the ability to share feed posts exclusively with close friends, creating a more intimate sharing experience.

This “Blend” tool appears to be a targeted approach to using Instagram as a content hub. As more and more people share their favorite memes and clips with friends, either through direct messages or in real life, this option could become a valuable addition to the app. However, whether it will be successful or not remains to be seen. But hey, at least Instagram is trying to keep things interesting!